Matt Herren

Founder & CEO

A self-described change agent with 20+ years cultivating business strategies & tactics for billion dollar corporations and startups. Expertise in global business development, content licensing and distribution strategy across multiple verticals (entertainment, sports, healthcare), launching initiatives with market leaders such as NBC Universal, Discovery Communications, Hulu, Verizon, Amazon, AOL, ION Media Networks, Google and PBS; and numerous F500 corporations.
 
Managed creative, technical and marketing teams on the successful development of broadcast TV series, documentaries and integrated digital media campaigns (including an Emmy winning 52 half-hour co-production with Discovery); and acquired, distributed thousands of hours of content throughout U.S., Europe, Middle East, Pan-Asia and Latin America markets (60+ countries worldwide). Recently led business development and sales in U.S. markets and Latin America for OTT platform service provider NeuLion, and later, post acquisition, for Endeavor (WME / IMG - streaming clients include NFL, NBA, Univision, Rogers Media, UFC, CCTV). Deep knowledge in the evolving media landscape including content development and distribution (OTT, online, vMVPDs, MVPDs, Broadcast Networks), technology and operations (end-to-end streaming process, CDNs, analytics, payment systems, app development), and monetization and strategic routes to market for new entrants into OTT streaming. 
 
Successful collaborations in the health sector have included distinguished academic, nonprofit & professional organizations and institutions such as The American Academy of Pediatrics, Harvard-MIT, National Dairy Council, The American College of Obstetricians & Gynecologists and the International Food & Information Council; as well as digital media campaigns with leading corporations such as Procter & Gamble, Mead Johnson, GE, Bristol Myers Squibb, United Health, Amazon, Best Buy, General Mills, McNeil Nutritionals, Quest Diagnostics, Purdue Pharma and McCormick & Company, among others. Played an instrumental role in 2002 in the commercial launch of GE/NBC’s The Patient Channel, distributed via satellite into 2,600+ hospitals nationwide, and recently consulted with the network (now d/b/a The Wellness Network) on the launch of a new co-branded digital channel with The American Heart Association. From 2011-2013, served as Vice President Business Development for Everwell TV—one of the nation’s largest digital-out-of-home networks, reaching 18 million viewers in doctors' offices—driving network advertising & sponsorship strategy and later advising the executive team and investors on the successful sale of the company.

 

Previously, spent 11 years as Vice President Business Development & Marketing for Information Television Network—a recognized leader in original programming and distribution—driving overall revenue performance, sales and marketing with an emphasis on business affairs & contract negotiation, global licensing & distribution, sponsorship & advertising sales, content & brand development and co-productions & partnerships.
 
Embraces a holistic approach to all business endeavors with a focus on strong partnership development—employing hands-on expertise, creative thinking and big-picture vision. Holds a Bachelor of Science Degree in Telecommunications from the University of Florida.